NOTE: This post is an excerpt from The Wealth of Networks by Yochai Benkler. It is rather unusual for DigiActive to reproduce an extended excerpt from another source. (The sub-headings and links have been added, but the text is unedited.) The reason is because 1) the author permits reproduction of the online version of the book under a Creative Commons Noncommercial Sharealike license and 2) this case study is so well written, we really could not improve on it. We encourage you to read and annotate this spectacular book at http://yupnet.org/benkler/ and buy a copy through Yale University Press or Amazon.
On February 12th, over 175 cities will be holding Twestival events as a fundraiser for Charity: Water, a nonprofit organization that works to provide clean and safe drinking water to developing nations. All money raised during the event will be used to drill wells which can cost anywhere from $4,000 – $12,000. Twestivals are a new opportunity for people everywhere to take action at a local level in order to collectively help the global movement.
Digital Tools Being Used: Twitter
How These Tools Are Being Used: Twitter is rapidly gaining popularity and pushing into mainstream media. The idea of doing Twestivals came from a group of people who knew each other through twitter. The event is a combination of a twitter meetup and a fundraiser. This idea can be easily replicated for any organization, grassroots group and/or cause. The internet and social networking sites have made it possible for people to get their cause out to massive amounts of people. This is a great model of activating a large network of people all across the world.
Outcome: The goal of the Twestival is to raise $500,000. Beth Kanter brings up some interesting questions about how the Twestival works and questions if this is a massive opportunity or just a distraction for nonprofit organizations. I guess we’ll see what the outcomes are after the event is over.