Digital Media Tool: Push Out Your Content With Widgets

A widget is a piece of HTML code that can be embedded into a blog or web site to display content from another source. For example, the widget on the left, from the American site http://jobs.change.org, pulls content about recent social change job postings from the Change.org database and displays them on this page. Other widgets which work in the same way include event count-down clocks and DigiActive’s comment and Twitter feeds, which you’ll find on our left and right-hand toolbars.

Activist Application: As activists, we are often looking to bring useful content to our web sites in order to attract readers or to push out content we have created to other platforms so we can get as many “eyes” on that content as possible. According Danny Moldovan of Jobs for Change, “Our goal is to spark a nationwide movement toward careers in the common good.” Their methods for achieving this goal is to bring together lots of these jobs in a single place (their site) and then send job-seekers to that site.  If they can push out these job posting to other sites and blogs through their “featured jobs” widget, that means that  more people will find  those positions.

Ease of Use: Embedding a widget is quite easy.  If you have a blog, you just create a new box on one of your tool bars, copy and paste the HTML of whatever widget you want to add to your site into that box, and then save your changes.   The widget will appear on your toolbar next time you load your site.

Creating your own widget is also easier than it once was, thanks to free online services.  The  Free Kareem campaign, for example, created a Free Kareem widget of news update on Kareem’s imprisonment using the free application